Michel

Farah

Strategic Thinking & Hands-on Design

Olá! I’m a designer from Sao Paulo, Brazil. With over 15 years of professional experience and since 2023 in the USA,  I work at the intersection of brand, product, and creative.

Throughout my career, I’ve collaborated with several agencies, working on a wide range of projects, taking on different roles. These experiences built the foundation of my creative skills.

Agency

Project

Role

Contribution

GREY New York

Various

Individual Contributor

Digital Design, Brand Design, Design System

PORTO ROCHA

MASP, Website redesign

Independent Designer

UX Design

MetaLab

Clockwise, Rebrand

Individual Contributor

Brand Design

Tátil Design

Dotz, Rebrand

In-house Agency Lead

Creative Direction

Polar Ltda.

Neon, Brand Design System

In-house Agency Lead

Creative Direction

Anacouto

Various

Individual Contributor

Digital Design, Brand Design, Design System

Interbrand São Paulo

Various

Individual Contributor

Brand Design, Design System

Keenwork

Teka, Rebrand

Individual Contributor

Brand Design

In Brazil, I also held leadership positions at digital product startup companies.
I began leveraging design as a strategic tool, utilizing data to drive creative decisions, aiming at business objectives.

Neon

Zé Delivery

Dotz

Neon is a Brazilian fintech startup founded in 2016, offering banking solutions. I was hired to develop a brand and design system that would help attract new users while enhancing the experience of the product. In 2022, the company was ranked #1 Top LinkedIn Startup in Brazil. Neon is now one of the few unicorn companies in the country.